Do you see this dancer spinning clockwise, or counter-clockwise? If clockwise, you tend to use more of the right side of your brain. If counter-clockwise, you tend to use more of the left side (like the majority of people). Most designers travel easily from left to right and back… in fact, it’s this (relatively) unique disposition and ability that helps us guide our (mostly) left-brain clients to creative solutions while maintaining affinity with our (often) right-brain artist kin.

At Circle, we consciously practice “whole-brain thinking” by combining left-brain traits (analytical, logical, functional, focused, strategic) with right-brain traits (creative, intuitive, perceptive, passionate, tactical).

(Image source: The Courier Mail, Australia [thanks to Guy Schockaert])