Robert L. Peters

22 June 2009

Drawords

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Mill Valley, California

Craig Frazier has decided to “post a new drawing every week in desperate need of a caption.” He invites anyone so inclined to write the words you think belong to that drawing, and to submit a line of no more than 30 words in length by Friday at 5:00 pm. The week’s submissions are then judged by “an editorial review board of one” with the winner announced the following week… and then appearing forever in the Drawords book.

Here’s how @Issue (where I came across this project) describes the gig… “For illustrator Craig Frazier, Drawords started as a welcome “relief from a day job where I’m given copy and am supposed to draw to it. Every stroke has to communicate something.”

“This is the reverse,” he says. Instead, as a way to keep his head and his drawing skills sharp, Frazier gave himself the assignment of producing a whimsical sketch a week, which he decided to email to contacts with an invitation to give it their own captions. “It was a way to connect with clients and give them a peek at the way I work and the way I see,” he explains.

The drawings were outside of Frazier’s commercial illustrations, experimental and surreal. He says that he discovered if he put enough “silly elements” in, then people let their imaginations take over from there. “They have come back with things that I would never have seen in the drawing. There is a collaboration going on that is very innocent and satisfying.”

@Issue: Journal of Business & Design

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