Robert L. Peters

3 January 2019

“Quotable quotes”… (gone rogue).

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Seemingly everywhere.

I first used the line “Design creates culture. Culture shapes values. Values determine the future…” in a conference lecture in the mid-or-late 1990s.

That simple statement has since spread through the Interwebs like some sort of memetic rogue virus, repeated relentlessly by “famous quotes” sites, “wallpaper generators” and the like — a quick Google search brings up literally thousands of graphic “treatments” of this — on sites around the planet devoted to graphic design, yes; but also fashion, interior design, poster and decor sites, product design, architecture, engineering, strategic planning, marketing, medicine, linguistics, social work, advertising campaigns, etcetera, etc…

In fact, hardly a month goes by without someone, somewhere asking me for permission to use this now-famous statement for their own purposes — and of course I grant them full permission. While being widely quoted is certainly flattering, it does carry with it the caution to always “watch what you say.” (-:

For the record, I initially stated the “quotable quote” in question along with the advisory conclusion re: the power of design (and the ensuing responsibility of designers): “Design is therefore responsible for the world our children will live in.”

The top image is my own, from a book on design published in China. The images following are a tiny sample of the many “treatments” found online… (the Mao Clinic even offers it as “downloadable wallpaper” — click image below).

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