Robert L. Peters

16 March 2014

Take care of your body with steadfast fidelity. The soul must see through these eyes alone, and if they are dim, the whole world is clouded.

Johann Wolfgang von Goethe (1749-1832)

14 March 2014

Our food system belongs in the hands of many family members, not under the control of a handful of corporations.

—Wille Nelson, President, Farm Aid

11 March 2014

Learn how to see. Realize that everything connects to everything else.

—Leonardo da Vinci

Thanks to Maggie Macnab for the quotable.

10 March 2014

If you talk to the animals they will talk with you and you will know each other. If you do not talk to them you will not know them and what you do not know, you will fear. What one fears, one destroys.

Chief Dan George (1899-1981)

Thanks for the quote to my sistah/elder friend Alma Kakikepinace… she knew the good man in person.

9 March 2014

Circle wrapping up operations…


Winnipeg, Canada

Circle has announced that it will be wrapping up day-to-day operations at its Princess Street studio in Winnipeg at the end of March, 2014. Circle will partner with Tétro Design Incorporated (Tétro) to ensure clients continuity of service and maintenance of the high quality design standards that they have come to expect.

Circle’s principal, Robert L. Peters, is stepping back from the full-time role he has held with Circle since its formation as Circle Graphics in 1976, 38 years ago. He will continue to act in a consulting and collaborative capacity through Tétro, while focusing more time on international design advocacy, writing and publishing, and personal creative projects. Senior designer Adrian Shum, who has worked at Circle since 2004, will join Tétro’s team. Carol MacKay, our beloved long-time coordinator and “house-mother,” is looking forward to retirement.

Tétro is an award-winning graphic design firm formed in Winnipeg in 1998 by husband and wife team Paul and Andrea Tétrault. Their stunning downtown office is located two blocks west of Circle in Winnipeg’s historic Exchange District. Tétro credits its success and reputation to “small-town good manners, hard work, good design, and great client relationships.”

Prior to forming Tétro, Andrea worked as a designer with Circle for five years in the mid 1990s. “In addition to our shared history, I believe we share a common ideology, which made this a natural fit for us,” Andrea explains. “We are honoured to be entrusted to carry on the work of a firm with such high credentials,” Paul adds. “This expansion will mean an increase in both capacity and expertise that will benefit our combined client base.”

Besides the standard-setting professionalism and best practices shared by Circle and Tétro, another common trait is their commitment to and ongoing investment in the design profession. Adrian Shum, a senior designer at Circle, is the current president of the Society of Graphic Designers of Canada (GDC), Manitoba Chapter; Andrea Tetrault served as president from 1994-1996; and Robert L. Peters was the GDC Manitoba Chapter’s founding president from 1990-1992.

For more information about Tétro visit 

To view Tétro’s offices, watch a Globe & Mail video online here.  


6 March 2014

The trouble is, you think you have time…

—Buddha (distilled and adapted)

Air Inuit… as the goose flies.










Nunavik, Quebec

Established in 1978 with a lone, single-engine De Havilland Beaver aircraft and collectively owned by the Inuit, who have occupied the territory for thousands of years, Air Inuit is the sole airline providing passenger, charter, cargo, and emergency air transport services to Quebec’s northernmost coastal communities known as Nunavik. Its small fleet of 26 airplanes is well known in the airline industry for having “one of the most enviable safety records in Canada” despite the “challenging and often hostile conditions” under which it operates. The new identity and liverywere designed by Montreal-based FEED in collaboration with brand consultant Marc-André Chaput.

The orange-and-white goose design was created to reflect the Inuit’s love and respect of nature and the abundant wildlife that have allowed its people to survive for thousands of years in one of the planet’s harshest environments. It was also intended to underscore the company’s distinctive corporate culture and bold new vision for the future which includes improving efficiency to cope with rising operating costs, the addition of new routes and specialized services, and a careful expansion into new markets…

Read more and see more of this outstanding re-brand at Brand New, here, where you can also see a “before and after” identity comparison.

4 March 2014

Art is not what you see, but what you make others see.

Edgar Degas (1834-1917)

2 March 2014

Nothing is more revolutionary than empathy.

Gloria Steinem

(Thanks to June Corley for the quotable).

1 March 2014

One eye sees, the other feels.


Paul Klee (1879-1940)

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