{"id":14045,"date":"2014-03-06T09:18:21","date_gmt":"2014-03-06T04:18:21","guid":{"rendered":"http:\/\/robertlpeters.com\/news\/?p=14045"},"modified":"2014-03-06T09:18:21","modified_gmt":"2014-03-06T04:18:21","slug":"air-inuit-as-the-goose-flies","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/air-inuit-as-the-goose-flies\/","title":{"rendered":"Air Inuit… as the goose flies.<\/em>"},"content":{"rendered":"

\"air_inuit_illustration\"<\/a><\/p>\n

\"air_inuit_livery_on_ice\"<\/a><\/p>\n

\"air_inuit_flag\"<\/p>\n

\"air_inuit_uniform\"<\/a><\/p>\n

\"air_inuit_boarding_pass\"<\/a><\/p>\n

\"air_inuit_sans\"<\/a><\/p>\n

\"air_inuit_identity_press\"<\/a><\/p>\n

\"air_inuit_livery_tail\"<\/a><\/p>\n

\"air_inuit_livery_painting\"<\/a><\/p>\n

Nunavik, Quebec<\/em><\/p>\n

Established in 1978 with a lone, single-engine De Havilland Beaver aircraft and collectively owned by the\u00a0Inuit<\/a>, who have occupied the territory for thousands of years,\u00a0Air Inuit<\/a>\u00a0is the sole airline providing passenger, charter, cargo, and emergency air transport services to Quebec\u2019s northernmost coastal communities known as Nunavik. Its small fleet of 26 airplanes is well known in the airline industry for having \u201cone of the most enviable safety records in Canada\u201d despite the \u201cchallenging and often hostile conditions\u201d under which it operates. The new identity and liverywere designed by Montreal-based\u00a0FEED<\/a>\u00a0in collaboration with brand consultant\u00a0Marc-Andr\u00e9 Chaput<\/a>.<\/p>\n

The orange-and-white goose design was created to reflect the Inuit\u2019s love and respect of nature and the abundant wildlife that have allowed its people to survive for thousands of years in one of the planet\u2019s harshest environments. It was also intended to underscore the company\u2019s distinctive corporate culture and bold new vision for the future which includes improving efficiency to cope with rising operating costs, the addition of new routes and specialized services, and a careful expansion into new markets…<\/p>\n

Read more and see more of this outstanding re-brand at Brand New, <\/em><\/span>here<\/span><\/a><\/span>, where you can also see a “before and after” identity comparison.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nunavik, Quebec Established in 1978 with a lone, single-engine De Havilland Beaver aircraft and collectively owned by the\u00a0Inuit, who have occupied the territory for thousands of years,\u00a0Air Inuit\u00a0is the sole airline providing passenger, charter, cargo, and emergency air transport services to Quebec\u2019s northernmost coastal communities known as Nunavik. Its small fleet of 26 airplanes is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,7,11,16],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/14045"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=14045"}],"version-history":[{"count":5,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/14045\/revisions"}],"predecessor-version":[{"id":14059,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/14045\/revisions\/14059"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=14045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=14045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=14045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}