{"id":1465,"date":"2009-03-13T10:27:09","date_gmt":"2009-03-13T15:27:09","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=1465"},"modified":"2018-11-03T03:09:44","modified_gmt":"2018-11-02T22:09:44","slug":"context-counts","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/context-counts\/","title":{"rendered":"Context counts."},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/yahoo_404.jpg\" alt=\"yahoo_404.jpg\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/forbidden_nike.jpg\" alt=\"forbidden_nike.jpg\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/oops1.jpg\" alt=\"oops1.jpg\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/mcdonalds_obesity.jpg\" alt=\"mcdonalds_obesity.jpg\" \/><\/p>\n<p><em>Friday the 13th\u2026<\/em><\/p>\n<p>Be kind to the media buyers\u2026 ad placement and the context in which audiences encounter marketing messages have much to do with the success or failure of the intended communication. <em>(Thanks to <a href=\"http:\/\/www.linkedin.com\/in\/emdoubleyu\" target=\"_blank\">Matt Warburton<\/a> for <a href=\"http:\/\/www.lifeismarketing.com\/2007\/08\/revenge-of-media-buyers.html\" target=\"_blank\">this link<\/a>). <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday the 13th\u2026 Be kind to the media buyers\u2026 ad placement and the context in which audiences encounter marketing messages have much to do with the success or failure of the intended communication. (Thanks to Matt Warburton for this link).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,8,14,17,20],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/1465"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":1,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":16527,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/1465\/revisions\/16527"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}