{"id":1837,"date":"2009-06-18T20:46:28","date_gmt":"2009-06-19T01:46:28","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=1837"},"modified":"2018-10-30T03:41:56","modified_gmt":"2018-10-29T22:41:56","slug":"sweatpants-forever","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/sweatpants-forever\/","title":{"rendered":"Sweatpants forever?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/sweatpants.jpg\" alt=\"sweatpants.jpg\" \/><\/p>\n<p><em>Vancouver, BC<\/em><\/p>\n<p><em>You\u2019ve been struggling with your marketing for years. Every time you take on a new initiative you hope for it to make a difference, but somehow you\u2019re left back at square one. Although you have a new website or piece of collateral it hardly ever seems to make a difference. Where\u2019s the disconnect? I suspect it\u2019s in your story and the value you put on it.<\/em><\/p>\n<p><span style=\"color: #ffcc99;\"><strong>\u201cYoung, progressive, out of the box\u201d<\/strong><\/span><\/p>\n<p><em>A few weeks ago we met with a company that was having exactly this problem. They\u2019re a respectable law firm whose website just didn\u2019t seem to be doing what it needed to. They particularly liked a website that we had crafted for another firm, and decided that they should get in touch with us.<\/em><\/p>\n<p><em>The meeting went swimmingly. They were all pleasant and had a lovely office space. They explained to us that they were quite different from other law firms, and that while others were rather boring and stodgy, they are in fact much younger, more progressive, and \u201cout of the box\u201d thinkers*. They didn\u2019t think this came across in their current materials, and were highly dissatisfied with their existing website. They felt that if we built a site for them like the one we built for their competitor, it would remedy this problem\u2026<\/em><\/p>\n<p><span style=\"color: #999999;\">[Read the rest of Eric Karjaluoto\u2019s well written piece on <em>ideas<\/em>on<em>ideas<\/em> <a style=\"color: #999999;\" href=\"http:\/\/www.ideasonideas.com\/2009\/06\/sweatpants-forever\/\" target=\"_blank\">here<\/a>].<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vancouver, BC You\u2019ve been struggling with your marketing for years. Every time you take on a new initiative you hope for it to make a difference, but somehow you\u2019re left back at square one. Although you have a new website or piece of collateral it hardly ever seems to make a difference. Where\u2019s the disconnect? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,8,17],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/1837"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":2,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"predecessor-version":[{"id":16393,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/1837\/revisions\/16393"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}