{"id":3101,"date":"2009-12-01T22:11:40","date_gmt":"2009-12-02T03:11:40","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=3101"},"modified":"2009-12-01T22:11:40","modified_gmt":"2009-12-02T03:11:40","slug":"best-taxi-sign-ever","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/best-taxi-sign-ever\/","title":{"rendered":"Best Taxi sign ever?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3102\" title=\"Taxis_mano\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/Taxis_mano.jpg\" alt=\"Taxis_mano\" width=\"437\" height=\"367\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3106\" title=\"Taxis_Shakespeare\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/Taxis_Shakespeare1.jpg\" alt=\"Taxis_Shakespeare\" width=\"437\" height=\"433\" \/><\/p>\n<p><em>Buenos Aires, Argentina<\/em><\/p>\n<p>In 1971, my dear Argentinian friend <a href=\"http:\/\/www.robertlpeters.com\/news\/?p=767\" target=\"_blank\">Ronald Shakespear<\/a> was commissioned by BA\u2019s City Hall to undertake a design project that would eventually grow to be called the <em>\u201cVisual Plan for Buenos Aires.\u201d<\/em> The project was unique in its context (certainly the first in South America) not only because of its massive scale, but also due to the dynamic interaction it entailed with both \u201cthe client\u201d and ultimately\u00a0\u201cthe client\u2019s clients\u201d (the city\u2019s citizens). This turned out to be the first time that the <em>Helvetica<\/em> font was used in Argentina\u2019s urban landscape\u2026 and among the hundreds of sign iterations generated, resulted in (I will argue here) the best design of a <em>Taxi<\/em> sign ever\u2026<\/p>\n<p>You can read more about the full project scope and its sustained impact in <em>Eye<\/em> #63 (UK), <em>Domus<\/em> #159 (Italy), and <em>Graphis<\/em> #168 (Switzerland).<\/p>\n<h1><span style=\"color: #ff9900;\"><strong>Taxi!<\/strong><\/span><\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Buenos Aires, Argentina In 1971, my dear Argentinian friend Ronald Shakespear was commissioned by BA\u2019s City Hall to undertake a design project that would eventually grow to be called the \u201cVisual Plan for Buenos Aires.\u201d The project was unique in its context (certainly the first in South America) not only because of its massive scale, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,16,18],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/3101"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=3101"}],"version-history":[{"count":0,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/3101\/revisions"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=3101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=3101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=3101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}