{"id":4060,"date":"2010-02-23T18:58:14","date_gmt":"2010-02-23T23:58:14","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=4060"},"modified":"2018-09-26T03:36:59","modified_gmt":"2018-09-25T22:36:59","slug":"congratulations-universdesign","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/congratulations-universdesign\/","title":{"rendered":"Congratulations, universdesign!"},"content":{"rendered":"

\"BSP_1_universdesign\"<\/p>\n

\"BSP_2_universdesign\"<\/p>\n

\"BSP_3_universdesign\"<\/p>\n

\"BSP_4_universdesign\"<\/p>\n

\"BSP_6_universdesign\"<\/p>\n

\"BSP_5_universdesign\"<\/p>\n

S\u00e3o Paulo, Brazil<\/em><\/p>\n

My designer\/architect friend Marcelo Aflalo of universdesign<\/a> has sent me some images their recent work for S\u00e3o Paulo\u2019s public library (which has just launched last month in the pouring rain)\u2014an approach using three-dimensional typography \u201cdesigned to promote the pleasure of reading, and grant access to anyone.\u201d Project scope included the logo, overall identity, visual communications, environmental design, the interior color palette (furnishings, etc.) and some of the architectural elements. In Marcelo\u2019s words\u2026<\/p>\n

\u201cThe idea is to bring libraries and the pleasure of reading closer to the booming \u2018C class,\u2019 more familiar with TV and Internet than anything that resembles literature. The library has a small collection of books (around 40,000) compared to a regular \u00a0library, but whatever you need they\u2019ll find for you\u2014on demand. It will also host storytellers, musicians and performers. Readers will be encouraged to make the bridge between movies and the written word through more than a hundred large screen computer terminals connected to a fairly big mainframe. There are various lounge areas according to age and behavior. One can read at the terraces or at the caf\u00e9 area. Consistent to the overall concept there are no \u2018forbidden\u2019 signs\u2014everything is allowed and the limits are set by the users. There is an adult only section (the one behind the frosted glass wall with the gray silhouettes) with literature with erotic\/sexual content, violence, and drug related subjects. The kids\u2019 area is also divided by age and all have a multipurpose booth.<\/span><\/p>\n

The text with the name of the library is set in many different typefaces to show diversity and there are some black and white figures holding\u00a0 colorful reading material. All the pictures and the silhouettes were shot at the park around the library and are regular users of the area. The idea is to bring the space closer to the general public by depicting some of them. Accessibility is behind every design decision, from the size of the type set on the signage to the \u2018Braille\u2019 map on both floors. The letter faces on the reception desk are based on printing box sets. The big foundry type at the entrance pays homage to Bodoni, Helvetica, \u00a0Baskerville and Prospera creators. Prospera? Yes, its a beautiful type face designed by a good friend who lives in Galena (by the Mississippi), and was one of the first typefaces designed on a Mac, back in the 80\u2019s. It was never cast to be printed mechanically (I love this contradiction, my private joke).<\/span><\/p>\n

The folded paper airplanes are 10 feet long and were printed with images from great pages in history or utilitarian references. There is one by Michelangelo, one is from a beautifully-designed Portuguese dictionary, one carrying comic strips by Angeli (well known around here), one with the musical score written and hand corrected by musician Antonio Carlos Jobim (samba of the jet plane), and so on\u2014all taken from originals and authorized.<\/span><\/p>\n

Although we haven\u2019t done much architecture lately, we came out with the final solution for the terraces and the caf\u00e9 area and the reference here are sailboats and the idea of freedom, acquired when you read a book and create your own scenario\u2026\u201d<\/span><\/p>\n

Great job, Marcelo\u2014your love of typography really shines through!<\/span><\/p>\n

(I\u2019ll admit I\u2019m a little envious).<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o Paulo, Brazil My designer\/architect friend Marcelo Aflalo of universdesign has sent me some images their recent work for S\u00e3o Paulo\u2019s public library (which has just launched last month in the pouring rain)\u2014an approach using three-dimensional typography \u201cdesigned to promote the pleasure of reading, and grant access to anyone.\u201d Project scope included the logo, overall […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,7,16],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/4060"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=4060"}],"version-history":[{"count":1,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/4060\/revisions"}],"predecessor-version":[{"id":16054,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/4060\/revisions\/16054"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=4060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=4060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=4060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}