{"id":5662,"date":"2010-08-16T23:42:24","date_gmt":"2010-08-17T04:42:24","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=5662"},"modified":"2014-06-24T23:44:25","modified_gmt":"2014-06-24T18:44:25","slug":"glacier-melting-energy","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/glacier-melting-energy\/","title":{"rendered":"Glacier-melting energy!"},"content":{"rendered":"<p><a href=\"http:\/\/1.bp.blogspot.com\/_5Nzo2ZD9uBc\/SwwT6fd9q_I\/AAAAAAAAAQM\/yB92mF8E44s\/s1600\/Humble+Ad.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5669\" title=\"Humble_Exxon_advertisement\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/Humble_Exxon_advertisement1.jpg\" alt=\"\" width=\"435\" height=\"272\" \/><\/a><\/p>\n<p><em>Humble, Texas<\/em><\/p>\n<p>This gasoline advertisement for Humble\/Enco petroleum company (later Esso\/Exxon [remember the <em>\u201cPut a tiger in your tank<\/em><em>\u201d<\/em>campaign?]) ran in <em>Life<\/em> magazine in 1962\u2026 pretty much the exact opposite image of that which petroleum companies are trying to show today. Here\u2019s the text from the advert:<\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #99ccff;\">EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY<br \/>\nTO MELT 7 MILLION TONS OF GLACIER!<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #99ccff;\">This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies\u2014if converted into heat\u2014could melt it at the rate of 80 tons each second! To meet the nation\u2019s growing needs for energy, Humble has applied science to nature\u2019s resources to become <em>America&#8217;s Leading Energy Company<\/em>. Working wonders with oil through research, Humble provides energy in many forms\u2014to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Stop at a Humble station for new Enco Extra gasoline, and see why the \u201cHappy Motoring\u201d sign is the World\u2019s First Choice!<\/span><\/p>\n<p><em><span style=\"color: #999999;\">Click on the image above for an enlarged view. The hubris of Humble is really quite remarkable (<a href=\"http:\/\/en.wikipedia.org\/wiki\/Humble_Oil\" target=\"_blank\">Humble<\/a> is the town in Texas that Exxon U.S.A. traces its roots to). Thanks to Gregor Brandt (via <a href=\"http:\/\/ms-marx.blogspot.com\/2010\/07\/gasoline-ad-from-1962-melting-glaciers.html\" target=\"_blank\">Ms. Marx<\/a>).<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Humble, Texas This gasoline advertisement for Humble\/Enco petroleum company (later Esso\/Exxon [remember the \u201cPut a tiger in your tank\u201dcampaign?]) ran in Life magazine in 1962\u2026 pretty much the exact opposite image of that which petroleum companies are trying to show today. Here\u2019s the text from the advert: EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,5,14,15,17,18],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/5662"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=5662"}],"version-history":[{"count":1,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/5662\/revisions"}],"predecessor-version":[{"id":14399,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/5662\/revisions\/14399"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=5662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=5662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=5662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}