{"id":612,"date":"2008-05-20T18:12:07","date_gmt":"2008-05-20T23:12:07","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=612"},"modified":"2018-11-17T02:27:44","modified_gmt":"2018-11-16T21:27:44","slug":"levis-riveted-jeans-turn-125","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/levis-riveted-jeans-turn-125\/","title":{"rendered":"Levis… riveted jeans turn 125."},"content":{"rendered":"

\"levis\"<\/p>\n

San Francisco, California<\/em><\/p>\n

On this day in 1873, clothing manufacturer Levi Strauss and tailor Jacob Davis were granted a patent for using copper rivets to strengthen the pockets of denim overalls, paving the way for their business Levi Strauss & Co.<\/a> to start manufacturing their first line of blue jeans.<\/p>\n

In 1971, while art director at Young & Rubicam International in Brussels, Antwerp-born designer Van Bladel created this directly clever, cheeky, succinct poster-statement for the European market… stating that \u201cslipping into a pair of Levis was as good as slithering into a very tight second skin.\u201d Across the pond, the\u00a0Levi’s poster featuring the (now) famous bare-butt with the Levis pocket stitching painted on was aborted, deemed unacceptable for the (more puritanical) US market at the time.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

San Francisco, California On this day in 1873, clothing manufacturer Levi Strauss and tailor Jacob Davis were granted a patent for using copper rivets to strengthen the pockets of denim overalls, paving the way for their business Levi Strauss & Co. to start manufacturing their first line of blue jeans. In 1971, while art director […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,8,9,17,20],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/612"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":3,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":16901,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/612\/revisions\/16901"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}