{"id":70,"date":"2002-10-07T14:31:50","date_gmt":"2002-10-07T21:31:50","guid":{"rendered":"http:\/\/www.robertlpeters.com\/news\/?p=70"},"modified":"2018-11-24T02:04:27","modified_gmt":"2018-11-23T21:04:27","slug":"branding-more-is-less","status":"publish","type":"post","link":"https:\/\/robertlpeters.com\/news\/branding-more-is-less\/","title":{"rendered":"Branding&#8230; more is less."},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/kfcdoor1.jpg\" alt=\"kfcdoor1.jpg\" \/><\/p>\n<p><em>Taipei, Taiwan<\/em><\/p>\n<p>Following a full schedule of design-related events in Beijing and Shanghai, a day\u2019s flight took us from the Chinese mainland (via Hong Kong) to Taiwan for presentations by Icograda board members in the well attended <em>\u2018Branding and Innovalue\u2019 Seminar<\/em> in Taipei. This was followed by a two-day Icograda Regional Meeting (with 40 participants from 18 countries) at the spacious facilities of the China External Trade Development Council. In addition, Icograda board members toured schools, attended the opening of the <em>\u2018Discover Taiwan\u2019<\/em> poster exhibition and spent time socialising with our warm-hearted hosts and colleagues. It was a treat to also participate in a special <em>Friends of Icograda<\/em> dinner.<\/p>\n<p>In my talk entitled <em>Branding\u2014More is Less<\/em> I chose to present a somewhat more cautious counterpoint to the pro-globalization and pro-branding stance of the seminar, in part as a response to the imposition of Western brands that I had just observed in China\u2014it seems to me that the wholesale adoption of things Western, often in inappropriate contexts and without discernment for potentially negative social and cultural implications, is not healthy. (I was gratified by the response of numerous individuals who approached me later to thank me for \u201cquestioning the status quo\u201d of brand-proliferation, for linking values to actions, and for framing my argument in a way that respected the \u201ctarget audience\u201d as well as the author\/sender.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.robertlpeters.com\/news2013\/wp-content\/uploads\/barbie.jpg\" alt=\"barbie.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taipei, Taiwan Following a full schedule of design-related events in Beijing and Shanghai, a day\u2019s flight took us from the Chinese mainland (via Hong Kong) to Taiwan for presentations by Icograda board members in the well attended \u2018Branding and Innovalue\u2019 Seminar in Taipei. This was followed by a two-day Icograda Regional Meeting (with 40 participants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5,6,7,13,14,15,17],"tags":[],"_links":{"self":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/70"}],"collection":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":2,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"predecessor-version":[{"id":17185,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/posts\/70\/revisions\/17185"}],"wp:attachment":[{"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertlpeters.com\/news\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}