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Robert L. Peters

24 March 2012

Chatype… a face for Chattanooga

Chattanooga, Tennessee

Typeface designers Robbie de Villiers and Jeremy Dooley have developed a custom typeface called Chatype that they are hoping will become the city’s typeface. They’ve successfully raised funds for this venture through Kickstarter

The goal is to help the city and its businesses forge a distinct and cohesive identity through a custom typeface, sending a visual message to the world that Chattanooga—a rapidly growing city in the midst of a creative renaissance—is “more than just your average Southern town.”

(source)

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