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Robert L. Peters

15 January 2008

Corporate Responsibility and greenwashing…

bsas.jpg

London, UK

I’ve grown increasingly skeptical over the past years regarding the efforts of large multinational corporations to tailor and polish their images by means of questionable re-branding (e.g. BP > beyond petroleum), deceptive Corporate Social Responsibility (CSR) reporting, and “green relations” campaigns—and we’ll be seeing more rather than less of this in the days to come (the CSR industry is already worth an estimated $31.7 billion per year, and growing).

Graffiti from CAM BUENOS AIRES

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