GDC Fellows are individuals who have been recognized by the Society of Graphic Designers of Canada (GDC) as having made an exceptional contribution to the Society and to Canadian graphic design over the past fifty years. The GDC asked each of its fellows to develop a poster commemorating the 50th Anniversary of the Society… and here is my submission. You can look at the posters of other fellows here.
+ + + + +
“Design is the application of intent. Graphic design targets the eye, and ultimately the mind’s eye, of both the individual beholder and the broader audience. Strategy, concept, message, and visual vocabulary connect sender and receiver by means of graphic acuity and attraction… you see?”