Robert L. Peters

18 June 2009

Sweatpants forever?


Vancouver, BC

You’ve been struggling with your marketing for years. Every time you take on a new initiative you hope for it to make a difference, but somehow you’re left back at square one. Although you have a new website or piece of collateral it hardly ever seems to make a difference. Where’s the disconnect? I suspect it’s in your story and the value you put on it.

“Young, progressive, out of the box”

A few weeks ago we met with a company that was having exactly this problem. They’re a respectable law firm whose website just didn’t seem to be doing what it needed to. They particularly liked a website that we had crafted for another firm, and decided that they should get in touch with us.

The meeting went swimmingly. They were all pleasant and had a lovely office space. They explained to us that they were quite different from other law firms, and that while others were rather boring and stodgy, they are in fact much younger, more progressive, and “out of the box” thinkers*. They didn’t think this came across in their current materials, and were highly dissatisfied with their existing website. They felt that if we built a site for them like the one we built for their competitor, it would remedy this problem…

[Read the rest of Eric Karjaluoto’s well written piece on ideasonideas here].

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