Physical Culture… back in the day.
New York, USA
Bernarr Macfadden started Physical Culture magazine in March of 1899, his first publishing venture (based on a personal interest in bodybuilding)—it quickly became the most successful of a variety of new publications about health, fitness, exercise, and physical development. Magazine content included serious information, fads, fiction, attractive models in scanty sporting costumes, and pages of advertising aimed at “the active and those who wished they were.”
Shown above are some of the illustrated covers from the 1910s… view hundreds of others here.