Buenos Aires, Argentina

The Society for Environmental Graphic Design (SEGD) has honoured Ronald Shakespear, founder and principal of Diseño Shakespear Design Consultants in Argentina, with the 2008 SEGD Fellow Award. Ronald is an internationally acclaimed designer and the “father of environmental graphic design in Argentina.” Diseño Shakespear is an award-winning design firm specialising is the planning and design of signage, wayfinding, and identity programs for a wide variety of facility types, including the Buenos Aires Underground (Subte), Municipal Hospitals, Buenos Aires Signage System, Temaiken Zoo and many more.

SEGD Fellows are selected for promoting the highest values in environmental graphic design, and significantly contributing to the direction and growth of the field. Past SEGD Fellows include Garry Emery, Robert Venturi and Denise Scott Brown, Lance Wyman, Ivan Chermayeff and Tom Geismar, Deborah Sussman and Massimo Vignelli.

Congratulations, my friend!