New York, New York

“The Cathedral of Saint John the Divine was facing a plague of pooches whose owners wouldn’t pick up after them, but instead of banning the beasts, the church elders turned to New York design firm Pentagram* for a scriptural solution… that would preach the values of respect, fellowship, and proper poop removal etiquette. Fine tuning the balance between sass and sacrilege was the key challenge… the designs were blessed by the church’s leadership and have become so popular that they’re considering enshrining them in a place of great honor — the gift shop.”

*Pentagram partner Michael Bierut had refreshed the church’s identity in 2009, creating a minimal system that leveraged a modernized blackletter font, bright colors, and cheeky copy to help spread the good word to jaded New Yorkers.

(source) Thanks to my colleague Adrian Shum for the link.