Bucharest, Romania

Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here.”

People all over Europe were nonplussed by the lack of tact shown by The Brits. But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red. They launched a cheeky response campaign tagged, “We May Not Like Britain, But You’ll Love Romania.” They placed the ads on Facebook, and even bought some outdoor media in Britain.

The campaign has gone viral, resulting in massive free coverage for Romanian tourism, and it just won a Gold Award at AdStars, one of Asia’s biggest advertising awards festivals. Well-deserved… watch a case study on YouTube here.

Thanks to Phred Martin for the link (source).

All images via: Gandul.info.

—Irish Proverb

These are fun. Lots more here…

(Thanks to Keith Leinweber for the link).

I’m not sure Leyendecker’s illustrated ad would make the cut today…

“Ivory Soap had a good many unusual experiences during the war, and was found in many strange bath-tubs… ‘We all had a bath in a large canvas arranged for the purpose a few days ago, about 25 being under the hose at one time. Best of all, we had Ivory Soap. It certainly seemed like home to rub in the mild Ivory lather from head to foot and then feel the delightful exhilaration following a brisk rub down.'”

A Proctor & Gamble advert in The Geographic, 1919 (source).

Some nice racing posters from the 1950s… (source).

—Thomas Hardy (1840-1928)

—Marcus Aurelius (121 AD-180 AD)

—Abraham H. Maslow (1908-1970)

—Dutch saying… (ramping up for Movember)