Robert L. Peters

25 March 2009

A salute: Otto Baumberger





Zürich, Switzerland

Otto Baumberger (1889–1961) was one of Switzerland’s first poster designers. As an employee of Wolfensberger AG in Zürich he gained a sound knowledge of lithographic techniques—which he used to advance the medium as evidenced in his design of over 200 posters. The diversity of his work exemplifies Swiss poster art in the first half of the twentieth century, showing the development from the painterly artist’s poster to corporate design shaped by graphic art. (I feel fortunate to have three of Otto’s posters in my personal collection).

Posters: “Educated shoppers shop at Globus,” 1934; Motor Comptoir, 1932; Qualité for PKZ, 1932; Swan, 1919; Neue Zürcher Zeitung, 1928; Zürich airshows in 1932 and 1937. (images via designboom)

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