Robert L. Peters

20 March 2010

Back to the future…

sketchetica

McLuhan_Sketchetica

Sketchetica_wearable

Västerskog, Finland

Finnish type designer Ossi Gustafsson of Hiekka Graphics has released Sketchetica, a rendered font that reminds me of my early days as a graphic designer (back in the 1970s when we would laboriously copy-fit typography by hand and sketch out our layouts on vellum for reference by the typesetters). Though slow in comparison to the instantaneous iteration of today’s communications, an advantage was that a person actually had to take the time to think about the message being typeset (you know, think before you speak). Another benefit of hand-rendering type was the inevitable finesse and sensitivity one developed regarding letter-spacing.

The light weight of Sketchetica is available for free here. Thanks Ossi!

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