Robert L. Peters

28 May 2010

bp | big polluter






London, U.K.

Greenpeace climbers recently scaled the front of BP’s corporate headquarters in London to “brand them with a logo that better suits their dirty business.” Greenpeace “thinks their logo needs a makeover to better suit a company that invests in tar sands and other unconventional oil sources like deep water oil,” and that a company that invests in tar sands—the dirtiest oil there is—needs something other than a nice green flower as their brand identity. “While our effort at a new logo is OK, we think you can do better, so we’re asking you to help us redesign BP’s logo…” More information here.

Several designer colleagues alerted me to this movement to find a more suitable “brand” for BP today (thanks Toze in Porto, thanks JS in Montreal). For years I’ve been showcasing BP’s effervescent floral symbol as the classic example of “corporate greenwashing” at design lectures I give, so I’m neither surprised nor disappointed at what seems to be a growing movement to help this industry-leading company project a more honest image. Just deserts, methinks…

Images: a selection from among of the hundreds of alternate BP logo entries flooding in; more here.

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