Robert L. Peters

20 February 2012

Cough, cough… coffin.

Kiev, Ukraine

This conceptual “anti-smoke pack” by Reynolds and Reyner employs dark humor that goes straight to the point. According to the World Health Organization, tobacco use kills more than 5 million people per year—that’s 1 death every 6.3 seconds. It is responsible for 1 in 10 adult deaths, and among the five greatest risk factors for mortality, it is the single most preventable cause of death.

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